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About Reynolds & Reynolds
Reynolds and Reynolds develops and supports software for automotive retailers. We feature the industry’s only Retail Management System. This platform gives dealers a choice in dealership management systems (DMS) — ERA-IGNITE or POWER — along with retailing tools built to work together to streamline dealership operations and to improve customer satisfaction with the dealership.
We also manufacture and distribute business forms and promotional items. Our products help dealers reduce compliance risk, brand their dealership, increase efficiency, and simplify administrative processes.
We provide world-class customer support for all of our products and services.
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MAKEITMYAUTO is an interactive platform that allows you to increase your accessory sales in a simple and easy way. Customers can browse through available options, see how much it adds to their monthly payment, and place their order from the app. With our tablet friendly application, you can upsell your customer accessories while they are waiting for their paperwork to be processed. The enhanced customer experience coupled with the profit boosting power is a win-win.
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Meet Insignia, your new tool to boost your sales of vehicle personalization and accessories. We’ve helped over 4000 dealers to crush, then surpass their sales departments targets and drive more loyalty to their service lanes. Happier customers also boost your CSI score. Find out how to generate more revenue with our system no matter the size of your dealership.
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Auto Accessory Configurator sets it up so that your dealership is part of the personalization experience and you keep more of your accessory profits in house. Our solution features a powerful presentation tool and robust accessory configurator to help your customers see the style, safety and convenience benefits of your accessory offerings. In addition, all of your service and parts capabilities are featured so that your dealership becomes their long-term, prime destination for repairs and maintenance.
AAC also empowers your sales effort with a single interface that is accessible by sales, parts, service and management to ensure everyone is on the same page. The store-wide goal of delivering a personalized driving experience improves customer satisfaction while increasing F&I penetration and building lasting customer relationships.
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