How Much Money Is The Word “Sold” Costing Your Dealership?
Written by: Dave Scott https://scottautomotivemarketinggroup.com/ I was recently auditing the lead channels of a local car dealer and found that the word “SOLD” was costing...
Sales
PureCars Analysis of Car Dealer Digital Advertising Focus: End of ’20 vs Pre-Covid
PureCars analyzed auto retailer digital advertising spending in three key areas and compared average daily spending presently (end of November) compared with “pre-pandemic” (early March)....
TIPS FOR BUSINESSES TO APPEAR ON PAGE ONE OF SEARCH – 5 Part Series
Why Can’t I find My Business at the Top Of Search Online? TIP #1 OPTIMIZE YOUR GOOGLE MY BUSINESS PAGE Many business owners search for...
Is the Dawn of Digital Retailing Upon Us?
Has the Novel Coronavirus Sped up the Adaptive Process for Dealers to Scale Up DR? We’ve been blasting calls to dealerships lately in order to...
Getting On The Same Page
I believe that all people want to be led, but getting them all to agree on a course of action can be a challenge. People...
Brent Albrecht with Friendemic
Friendemic transcript powered by Sonix—the best video to text transcription service Friendemic was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may...
The Parasite Feeding on Your Marketing Strategy and How to Kill It.
What would happen to your business for the next 3 months if you completely turned off your paid media? The answer to that question will...
What Happens When You Get Punched in the Face?
Here is a sure-fire way to find out the TRUTH. As a kid, I played a game called “Mike Tyson’s Punch Out” on the original...
You Have 8 Seconds to Impress Me
An eight-second attention span is a new problem for auto dealers, but producing your message faster and louder could hurt more than it helps. Based...
Rideshare vs Leasing: Cost Breakdown
Assuming that young people continue to migrate to the big city, double down on rideshare vs car ownership or leasing, and that homelessness issues that...