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The Parasite Feeding on Your Marketing Strategy and How to Kill It.
What would happen to your business for the next 3 months if you completely turned off your paid media? The answer to that question will...
What Happens When You Get Punched in the Face?
Here is a sure-fire way to find out the TRUTH. As a kid, I played a game called “Mike Tyson’s Punch Out” on the original...
You Have 8 Seconds to Impress Me
An eight-second attention span is a new problem for auto dealers, but producing your message faster and louder could hurt more than it helps. Based...
Rideshare vs Leasing: Cost Breakdown
Assuming that young people continue to migrate to the big city, double down on rideshare vs car ownership or leasing, and that homelessness issues that...
Coaching Technology into Your Dealerships DNA
“I invested 90,000 dollars and listened to call scripts ALL weekend long, Sean. WHY is your store the ONLY one using the phone scripts!” Frustrated...
The POWER of the Turnover
New and Used Car Sales Departments everywhere live and die by the “T/O”. A “T/O” or “Turn Over” is a strategy employed in sales processes...
Personalize Their Online Vehicle Shopping Experience for a Winning Opportunity
For years, the goal of automotive professionals was to find a way to leverage an online environment that would entice and incentivize car shoppers into...
5 Ways to Gear Up for Summer Sales Success
We all love those busy summer months in the car business! The sizzling season brings all sorts of fun such as increased lot traffic, higher...