Is the Dawn of Digital Retailing Upon Us?
Has the Novel Coronavirus Sped up the Adaptive Process for Dealers to Scale Up DR? We’ve been blasting calls to dealerships lately in order to...
Sales
Getting On The Same Page
I believe that all people want to be led, but getting them all to agree on a course of action can be a challenge. People...
Brent Albrecht with Friendemic
Friendemic transcript powered by Sonix—the best video to text transcription service Friendemic was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may...
The Parasite Feeding on Your Marketing Strategy and How to Kill It.
What would happen to your business for the next 3 months if you completely turned off your paid media? The answer to that question will...
What Happens When You Get Punched in the Face?
Here is a sure-fire way to find out the TRUTH. As a kid, I played a game called “Mike Tyson’s Punch Out” on the original...
You Have 8 Seconds to Impress Me
An eight-second attention span is a new problem for auto dealers, but producing your message faster and louder could hurt more than it helps. Based...
Rideshare vs Leasing: Cost Breakdown
Assuming that young people continue to migrate to the big city, double down on rideshare vs car ownership or leasing, and that homelessness issues that...
Coaching Technology into Your Dealerships DNA
“I invested 90,000 dollars and listened to call scripts ALL weekend long, Sean. WHY is your store the ONLY one using the phone scripts!” Frustrated...
The POWER of the Turnover
New and Used Car Sales Departments everywhere live and die by the “T/O”. A “T/O” or “Turn Over” is a strategy employed in sales processes...
Personalize Their Online Vehicle Shopping Experience for a Winning Opportunity
For years, the goal of automotive professionals was to find a way to leverage an online environment that would entice and incentivize car shoppers into...