A used vehicle sitting without photos is technically in inventory but barely merchandised. These eight standards reduced average photo time from 32 …
John Sternal
John Sternal
John Sternal is a veteran public relations professional with more than 20 years of experience serving clients in a variety of industries on both the agency and corporate sides. John’s creative approach to PR is a leading reason why he’s been able to get press coverage in newspapers around the country and leading magazines like Forbes, Cigar Aficionado and Good Housekeeping, among many others. He is also the author of a brand new e-book, called the PR Toolkit, which helps small businesses learn the ins and outs of PR so that they can be successful at getting their own press coverage.
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- Business TrendsInventoryUsed Cars
6 Inventory Pricing Rules That Help Dealers Preserve Used-Car Gross in 2026
by John Sternalby John SternalEvery $500 price reduction removes $500 from potential front-end gross. A store dropping one unit by $1,200 gives away the same gross …
- Business TrendsFinance & InterestTrending
Lease Payments Rose in December, Will the Trend Continue?
by John Sternalby John SternalCINCINNATI, OHIO (December 15, 2020) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on …
- Advertising and MarketingBusiness TrendsGuest BloggersTrending
PureCars Analysis of Car Dealer Digital Advertising Focus: End of ’20 vs Pre-Covid
by John Sternalby John SternalPureCars analyzed auto retailer digital advertising spending in three key areas and compared average daily spending presently (end of November) compared with …
- Press ReleaseTechnology
Privacy4Cars & America’s Auto Auction Partner to Delete Personal Information From Vehicles
by John Sternalby John SternalPrivacy4Cars, the first mobile process designed to help erase Personal Information from vehicle systems, and America’s Auto Auction, the largest independent auction …
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Assuming that young people continue to migrate to the big city, double down on rideshare vs car ownership or leasing, and that …
- Finance & InterestPress Release
Black Book Launches Asset Verification Tool to Reduce Loan Fraud
by John Sternalby John SternalBlack Book Launches Asset Verification Tool to Help Auto Lenders Reduce Fraud at Loan Origination Leverages Black Book’s Machine-Learning Capabilities and OEM …