Your BDC sends this text: “Hi, are you still looking for a car?” The buyer reads it and disappears. Your rep spends …
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Marketing
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- CRMMarketing
8 CRM Data-Cleanup Steps That Give Dealers More Sellable Leads in 2026
by Katie Maresby Katie MaresYour CRM says 42,000 leads. If only 31% contain usable contact information, your BDC is digging through 28,980 weak records to reach …
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A dealer spending $42,000 per month does not have a lead problem. The store has an attribution problem if nobody knows which …