The same 28 photos produced different lead results after one dealership changed the sequence. The first six positions decided whether shoppers kept …
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Your CRM says 42,000 leads. If only 31% contain usable contact information, your BDC is digging through 28,980 weak records to reach …
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Dear ladies of all ages, races, occupations, and stages in life: I am writing you to give you a gift for 2019. …
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I recently read a great article As Sexy Cars Take The LA Spotlight, Women Take The American Wheel where the author Micheline …
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I recently asked a great man what he thought the difference between Inspire and Motivation was to him. As someone who has …
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Retail Automotive suffers from insanely high turnover. According to a recent (NADA) Dealership Workforce Study (2016), the annual turnover rate for all …
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Building a Formula One (F1) car is an intricate process; engineering, materials science, and cutting-edge software comes together as these machines are …
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Recently, I wrote an article called Inspiration Just isn’t Enough! that outlined the vast gender gap in the automotive industry and how …