Technology

Salesperson quit Friday. By Monday, 40 customers said he had already called from his new store. The CRM export log showed 300 …

A 14-day test across five mobile VDPs reduced average load time from 4.8 seconds to 2.6 seconds. Bounce rate fell 18 percentage …

A 30-day test across three dealer websites increased VDP visits from 2,400 to 2,640 without adding inventory or buying more traffic. The …

A $2,000 monthly AI tool often carries usage charges, integration fees, training rights and renewal terms outside the sales proposal. Ask these …

Three website configurations missed between 30% and 45% of controlled mobile call tests. Here is the audit your dealership should run before …

One feed audit found errors on 22 of 122 vehicles. Missing images, blank prices, trim mismatches, invalid VINs and empty option fields …

A mobile VDP test kept the vehicle, price and traffic unchanged. Moving the call action into a sticky bottom bar increased tracked …

A dealership breach exposed 4,200 customer records. Cleanup took 62 days and produced an $18,000 forensic bill because the store had no …

A used vehicle sitting without photos is technically in inventory but barely merchandised. These eight standards reduced average photo time from 32 …

Inventory prices fail to reach the website. CRM records duplicate the same customer. Accounting gross differs from the operating report. Managers then …