Websites

Kimberly Winberry

WEBSITES

Which website developer has the best conversion rate, the lowest bounce rate, the best site duration, and can deliver the most VDP views?  Which website developer has the most error codes, worst UX, and poorest customer service? But most importantly, which website developer is best for your dealership? Our website section will help you determine who rocks and who rolls with case studies in the form of anecdotal and deep-dive statistical analysis as to which website companies deliver the kind of performance you need to compete.  There are a lot of website “guys” out there, and ferreting through them can be time consuming and frustrating. Effectiveness can be measured by studying a number of key performance indicators, but it all starts with SEO and Google analytics.  AdWords campaigns are also heavily influenced by the efficacy of your website’s SEO component.  Who delivers and who makes promises they can’t keep?  Read this section.

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GM’s New Warranty Program May Hurt, Not Help Dealers

According to the Department of Transportation, the average age of today’s cars and trucks is more than 11 years, up from 8.4 years in 1995. Despite this, having the right peace of mind in place to protect against unforeseen breakdowns, repairs and replacements remains a priority for consumers, particularly when…

What does $100 Million Worth of Cars Looks Like?

Check out this video of a Mclaren lot in Florida.

SEO vs PPC: What’s More Important?

SEO or PPC?

Technology Has No Limits; Only Human Vision Does

1977: “There is no reason for any individual to have a computer in his home.” — Ken Olsen, founder of Digital Equipment Corp. 1981: “No one will need more than 637KB of memory for a personal computer. 640KB ought to be enough for anybody.” — Bill Gates, co-founder and chairman of Microsoft. 1981: “Cellular…

How to Maintain a Good One or Turn It Around

Reputation Management: If your dealership has a bad rep, you may as well open up a Shaved Ice franchise. Every businessman knows bad reviews will kill your business, deservedly or not. There are things that a dealer can do to turn it around, some of it involves software, some of...

Best Practices to Push Profits and Grow Your Business

Finance & Interest: How to streamline one of the most profitable departments in a dealership and make it even more so is what we tackle in this section. Make no bones about it, F & I is all about optimizing profit and there are definitely practices to be learned and...

Trends, Indicators and Our Predictions

Future Trends (Crystal Ball) Posts Archive: No one can see into the future but everyone has an opinion. Our contributors base theirs on extensive industry experience, knowledge of current trends, market indicators, government policy, emerging technologies, as well as insight as to where R&D dollars are being funneled to get...

Tips to Streamline and Optimize

Operations Related Posts Archive: This includes shuttle driving, vehicle prep at point of sale, retail store operations, vehicle delivery, administration and more. How tightly run is your dealership? Can you do more to run a tighter more profitable ship? We think everyone has room for improvement except maybe Galpin Ford.

Tips from the Most Successful Dealerships

Advertising & Marketing Posts Archive: Media Matters. Dealerships spend billions of dollars annually in ads and marketing efforts. Some dealerships and dealership groups are very sophisticated and dive deep into analytics, they know what works for them. But for many it’s still a bit of a guessing game and trust...