Press Release Technology

Privacy4Cars & America’s Auto Auction Partner to Delete Personal Information From Vehicles

Car data deletion app enables the launch of record disposal service for leading auto auction chain nationwide

Atlanta, GA, February 7, 2020 – Privacy4Cars, the first mobile process designed to help erase Personal Information from vehicle systems, and America’s Auto Auction, the largest independent auction group in North America, announced today a relationship to start offering a personal information deletion service to vehicle consignors, including OEMs, captives, banks and auto lenders, rental and business fleets, and dealers across America’s Auto Auction 23 locations.

“We are excited to partner with such a leader in the auto auction industry as America’s Auto Auction,” said Andrea Amico, founder of Privacy4Cars and renowned expert in vehicle privacy and cybersecurity. “We often see consignors bringing vehicles to auctions that still contain the previous drivers’ Personal Information stored in their electronic systems (garage door codes, home addresses, phone identifiers, contact lists, call logs, text messages, etc.) Now, thanks to this relationship, consignors can rely on America’s Auto Auction to dispose of the Personal Information stored in their vehicles, whether it’s to be compliant with internal record disposal guidelines, to provide peace of mind to their customers, or to meet the requirements of privacy and security of connected devices laws in a growing list of States.”

It would be a mistake to underestimate how challenging it is to standardize and efficiently perform the clearing of the personal Information, said America’s Auto Auction Assistant Vice President, Matt Arias. “This is a manual process and there is nothing standard about the vehicles that are consigned.” Beyond his role at America’s Auto Auction, Arias leads the Auction Standards Committee at both the National Auto Auction Association (NAAA) and the International Automotive Remarketers Association (IARA) and is widely recognized as one of the world’s top expert in wholesale auction process engineering and operations. “We realized we needed a consistent method to efficiently clear all of the information. In short, we needed this tool. Privacy4Cars’ is the best solution” said Arias, “Not just because the operators get step-by-step directions on how to clear the systems, but also comes with detailed and on-demand records we can rely on to both provide proof of work to our consignors and operational metrics to efficiently run the process.”

Amico, who founded Privacy4Cars amidst growing frustration among remarketers with data privacy and automotive technology storing private information, said “We know from multiple studies what data is collected and how often is left behind. We also know may consignors are growingly frustrated by this issue and the associated risks and are looking at auctions to help. We also know that even skilled operators in single-make consignments have a hard time getting the deletion of the Personal Information right, vehicle after vehicle.” said Amico “Seeing one of the world’s largest auction chains embracing our patent-pending process is an incredible validation of what we do and the value we bring to the industry.” Arias chimed in: “This relationship with America’s Auto Auction and Privacy4Cars allows us to serve a growing number of auction guests who are already asking for the service, and sends a simple message to the rest of the industry: if you want to delete consumers’ personal non-public data, we are ready. Sync or sink!”

Privacy4Cars is the first mobile platform designed to help quickly and efficiently erase Personally Identifiable Information, including phone numbers, call logs, location history and garage door codes, from modern vehicles. Developed by a cybersecurity and vehicle privacy expert, Privacy4Cars provides visual step-by-step tutorials customized to your vehicle to quickly clear users’ personal information while building a compliance log. Privacy4Cars’ patent-pending process is available to consumers as a free download on iOS and Android devices, and to businesses in the auto space such as dealers, auto auction, fleets, manufacturers, and auto lenders and insurers as a subscription service. For more information, please visit:

America’s Auto Auction offers a full spectrum of Dealers Services necessary to successfully complete the remarketing needs for both Buyers and Sellers. Founded in 2005, America’s Auto Auction is the largest and fastest-growing independent member of NAAA with 23 locations (and growing) across various states. America’s Auto Auction specializes in conducting wholesale auctions of automobiles from franchised new car dealers, fleet lease businesses and repossession companies to used car dealers and serves its consignors and dealers with a focus on service, efficiency, and technology. For more information, please visit:


Media Contact:
John Sternal
Merit Mile

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