Improving Your Sales-to-Service Hand-Off
By Ken Strong Sales and service get their own distinct roles in any car dealership. In an ideal world, sales is available to attract...
Guest Blogger
2,157,876 Reasons to Measure Everything
I want to give you 2,157,876 reasons to measure everything this year with honesty and accountability. If the markets continue to slow it may just...
How to Rank Higher on Google
There is a term for the practices used to rank higher on Google. It’s called Search Engine Optimization, or SEO. Search Engine Optimization is...
The Talent Struggle is Real
What is your dealership doing to attract and retain talent? This is the big question isn’t it? Dealers all over are looking for talent across...
7 Mistakes Managers Make That Demotivate Their Employees
According to research done on the University of California, motivated workers are about 30% more effective than other employees. They are also 90% less likely...
How Auto Retailers Should Lure Top Talent
Industry pressures also affect the retail side. Dealers are seeing markets consolidate and product sales margins decline. That’s why the human capital side of the...
Dealing with the Technician Drought
There is a “Technician Drought” that has been plaguing the car industry for many years, pretty severely for the past 5 many years or so....
Social Media Monitoring vs. Social Media Listening
Social media monitoring and social media hearing are terms that have been used interchangeably, but there is a difference. Social media monitoring = Caring...
The complete guide to Facebook listening
Outside of day-to-day responses to articles and messages, how often do you take a step back and look at the larger picture of your FB...