Social Media Monitoring vs. Social Media Listening
Social media monitoring and social media hearing are terms that have been used interchangeably, but there is a difference. Social media monitoring = Caring...
check spin
The complete guide to Facebook listening
Outside of day-to-day responses to articles and messages, how often do you take a step back and look at the larger picture of your FB...
Most dealerships still fumble sales-to-service handoff
by David Kushma An extremely simple way a dealership can start to build trust, loyalty, and retention among service clients is for salespeople to...
New study says dealership service customers demand trust and convenience
By David Kushma According to the latest research, car dealers are losing as much as $266 billion dollars a year in service revenue with...