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SEO vs PPC: What’s More Important?
SEO or PPC?...
Auto Sales 2017-2021
Forecast by Bank of America Merrill Lynch article 6-17-17 The Bank of America Merrill Lynch has just forecast a “swift and material downturn” in U.S....
Defensive Driving: How Radar, LIDAR, and Cameras Will Stop Road Carnage
For those of us old enough to remember road carnage movies during driving school classes, or for who have actually witnessed such horror first hand,...
Digging the Digital Dealer Expo and Convention
Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of...
Car Dealers Should Really Get Classified
New car dealers have a far greater understanding of new media mechanisms and how to take advantage of technology. * Who has a better chance...
Selling Cars through Social Media
Frankly speaking, when and if the selling of cars via social media gets real traction it will be through Facebook. Having run several successful...
Driving Traffic to Your Dealership with Google Search Engine
No one can deny the Google Search Engine and those who manipulate it the best. While digital marketing experts try to predict which channels...
July New Car Sales: Not Too Bad
Many Dealerships See Growth in July As we pour over the sales data for July, one thing becomes apparent, that nothing is apparent. Although some...