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Most dealerships still fumble sales-to-service handoff
by David Kushma An extremely simple way a dealership can start to build trust, loyalty, and retention among service clients is for salespeople to...
New study says dealership service customers demand trust and convenience
By David Kushma According to the latest research, car dealers are losing as much as $266 billion dollars a year in service revenue with...
Black Book Used Vehicle Retention Index Shows First Decline Since May
End-Of-Year Seasonality Causes Index To Decline Ahead of Spring Selling Season LAWRENCEVILLE, GA (January 7, 2019) – Black Book, a division of Hearst that provides...
How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts
By Chelsea Boice Paid search can be a beneficial channel for any inbound marketing strategy . From boosting brand awareness to driving increased traffic...
Get the Most Out of 2019 With Google Analytics
Another year is in the books. How did your dealership do? If you’d like an even better 2019, you need look no further than your...