DealershipNews.com
Advertising and Marketing Business Trends Guest Bloggers Trending

PureCars Analysis of Car Dealer Digital Advertising Focus: End of ’20 vs Pre-Covid

PureCars analyzed auto retailer digital advertising spending in three key areas and compared average daily spending presently (end of November) compared with “pre-pandemic” (early March). How are automotive retailers spending on digital advertising at the end of 2020 compared with “pre-pandemic” levels?

  • Overall daily digital advertising spending is up 8% in November
  • Average daily spending on social is up 97% in November
  • Average daily spend on video is up a whopping 162% in November

How are dealer advertising trends different today versus pre-pandemic?

  • Legacy media mix modeling is no longer relevant and dealers are shrinking their appetite for traditional ad buys in favor of newer digital advertising platforms.
  • Being nimble and geo-focused are more important than ever.
  • Customer expectations have changed. Online retailing is now becoming the “new normal” and many customers are quickly adapting to a digital experience of car shopping. As such, advertising and engaging with customers online is also becoming more important.

Related posts

Craigslist Eliminates Personal Ads, Auto Leads Drying Up

Kelly Kleinman

Mainstream Sedans Continue to be in Demand in the Used Market

Guest Blogger

Automotive News Marketing 360 Luncheon Highlights

Kelly Kleinman