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June 2018 National Top Ten Selling Dealerships Calendar Month Sales

Here are the Top Ten selling dealerships according to our data feed, based on Calendar Month Sales, which means sales recorded the 1st thru the last day of the month, and not "Sales Month" which can include promotions that extend into the next month OR sales that started in the calendar month but finalized later.…

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Brandin Wilkinson Discusses His New Book "Rethink Selling"

We interview Brandon Wilkinson who has written a book called "Rethink Selling" which is a unique look into the psychology of selling, including how to deal with the mental pressure of being a producer on the sales floor, or in life. The insights are refreshingly...fresh.…

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LMC Cars Bitcoin PR London Motor Company Completes Second Bitcoin Sale in Two Months!

The team at London Motor Company (LMC) celebrated their second ever vehicle sale through the cryptocurrency, Bitcoin, earlier this month, having completed their first one back in May of this year. GUEST BLOG…

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The National Dealership Standings

Every month check back to see where you stand! Right now, new car sales are way down and things are looking to get worse. How is your city or dealership doing? Find out here!……

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5 Distinct Elements to a Properly Organized PPC Campaign

There are many ways to embark on a PPC campaign, but only one way to do it right. There are primarily 5 distinct elements to a properly organized PPC campaign and here they are, in no specific order, your keys to running a great PPC campaign...…

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COO Tracie Costabile of Dealer Analytics Discusses Google Analytics

COO Tracie Costabile of Dealer Analytics Discusses Google Analytics and why car dealerships are best served having someone transparently report back to them how their website and contracted vendors are performing.…

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America IS Country!

Just a quick check on best-selling EVERYTHING in America and I've come to the conclusion that marketing to the "country" demographic...is a no-brainer.…

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EVs Aren't Quite as Green as Advertised

Although EVs and hybrids are being hailed as green technology, the fact is, that there is very little green about them according to a Swedish study. Although the study is fairly broad, and omits key data sets, it does make a point.…

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Automotive News Marketing 360 Luncheon and Discussion Panel Highlights

I recently attended the Automotive News Marketing 360 event and listened intently to 5 speakers (including a cliche, wild-haired, tech-nerd keynoter named David) all of whom are in the midst of the 2018 "Car Wars". The speakers included a very concise and to-the-point, Google guy named Adam, Marketing guy from KIA (not killed in action) named Saad, Acura VP and GM named John who told us Acura isn't lame anymore, and a marketing maven and PR pro named Andrea who used the terms "disruptor" and "transparency".…

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David Tarczynski of Carcasm Discusses Web Services

David Tarczynski lead engineer of Carcasm, gets carcastic about what sets them apart from other site developers in automotive. It's a nice, quick and poignant interview about a solid, dependable vendor.…